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Gates Chili Central School District

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Gates Chili wins PRism Award for family engagement campaign

Posted Date: 6/13/25 (2:43 PM)

Gates Chili wins PRism Award for family engagement campaign
Gates Chili Central School District has been honored with a 2025 PRism Award by the Public Relations Society of America (PRSA) Rochester Chapter for its strategic campaign, “Strengthening School-to-Home Communication at Gates Chili.”

The award was presented in the Community Relations category, which recognizes programs that improve relationships with families and community members. The district’s campaign focused on the implementation and promotion of ParentSquare, a unified communication platform designed to streamline messaging, improve accessibility and strengthen connections between schools and families.


“This recognition reflects the power of listening to families, acting on their feedback and delivering meaningful change,” said Superintendent Christopher Dailey. “We’re proud to be leading the way in improving communication and building trust across our school community.”

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The campaign was led by the district’s Communications Department in collaboration with instructional, technology and business leaders. As a result of the campaign, family activation on ParentSquare exceeded 70% districtwide, with 92% of students having at least one active parent or guardian on the platform.

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“This award affirms what we already know—clear, consistent communication matters,” said Iva Petrosino, APR, director of communications. “We’re proud of the work we’ve done to make information more accessible, equitable and engaging for all families in Gates Chili.”

The PRism Awards are presented annually and judged based on strategic planning, execution and results.